{"id":13878,"date":"2025-07-07T15:18:29","date_gmt":"2025-07-07T12:18:29","guid":{"rendered":"https:\/\/semtools.guru\/ru\/?page_id=13878"},"modified":"2025-07-20T12:33:39","modified_gmt":"2025-07-20T09:33:39","slug":"cpc","status":"publish","type":"page","link":"https:\/\/semtools.guru\/ru\/sem-dictionary\/cpc\/","title":{"rendered":"CPC"},"content":{"rendered":"\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"987\" height=\"553\" sizes=\"auto, (max-width: 987px) 100vw, 987px\" src=\"https:\/\/semtools.guru\/ru\/wp-content\/uploads\/sites\/2\/2025\/07\/cpc-ru.webp\" alt=\"\u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u0440\u0430\u0441\u0447\u0451\u0442\u0430 CPC\" class=\"wp-image-13879\"\/><\/figure>\n<\/div>\n\n<h2 class=\"wp-block-heading\" id=\"%25d1%2587%25d1%2582%25d0%25be-%25d1%2582%25d0%25b0%25d0%25ba%25d0%25be%25d0%25b5-cpc\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 CPC?<\/h2>\n\n\n<p><strong>CPC <\/strong>(Cost Per Click) \u2014 \u044d\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0441\u0440\u0435\u0434\u043d\u0435\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0434\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u043a\u0430 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c\u0443 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044e. \u041e\u043d \u043e\u0442\u0440\u0430\u0436\u0430\u0435\u0442, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044c \u0442\u0440\u0430\u0442\u0438\u0442 \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0435\u0440\u0435\u0448\u0451\u043b \u043d\u0430 \u0441\u0430\u0439\u0442.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"cpc-%25d1%2584%25d0%25be%25d1%2580%25d0%25bc%25d1%2583%25d0%25bb%25d0%25b0\">CPC \u2014 \u0444\u043e\u0440\u043c\u0443\u043b\u0430<\/h2>\n\n\n<p>\u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u0440\u0430\u0441\u0447\u0451\u0442\u0430 CPC \u043a\u0440\u0430\u0439\u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u0430. \u0427\u0442\u043e\u0431\u044b \u043f\u043e\u0441\u0447\u0438\u0442\u0430\u0442\u044c CPC \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435, \u043d\u0443\u0436\u043d\u043e \u043f\u043e\u0434\u0435\u043b\u0438\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0440\u0430\u0441\u0445\u043e\u0434 \u043d\u0430 \u043a\u043b\u0438\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043d \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u043b.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>CPC = \u0420\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u00f7 \u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u043a\u043e\u0432<\/code><\/pre>\n\n\n\n<p>\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u0440\u0430\u0441\u0445\u043e\u0434 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 1000 \u20bd \u0438 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043e 1\u202f000 \u043a\u043b\u0438\u043a\u043e\u0432, CPC \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442 10\u202f\u20bd \u0437\u0430 \u043a\u043b\u0438\u043a\u202f.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"%25d0%25bf%25d0%25be%25d1%2587%25d0%25b5%25d0%25bc%25d1%2583-%25d0%25b2%25d0%25b0%25d0%25b6%25d0%25b5%25d0%25bd-%25d1%258d%25d1%2582%25d0%25be%25d1%2582-%25d0%25bf%25d0%25be%25d0%25ba%25d0%25b0%25d0%25b7%25d0%25b0%25d1%2582%25d0%25b5%25d0%25bb%25d1%258c\">\u041f\u043e\u0447\u0435\u043c\u0443 \u0432\u0430\u0436\u0435\u043d \u044d\u0442\u043e\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c?<\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li>\u041e\u043d \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u0441\u0442\u043e\u0438\u0442 \u043e\u0434\u0438\u043d \u043f\u0435\u0440\u0435\u0445\u043e\u0434 \u043f\u043e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044e \u2014 \u044d\u0442\u043e \u043e\u0441\u043d\u043e\u0432\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u043c.<\/li>\n\n\n\n<li>CPC \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u043c\u0435\u0436\u0434\u0443 \u0441\u043e\u0431\u043e\u0439: \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0441 \u0431\u043e\u043b\u0435\u0435 \u043d\u0438\u0437\u043a\u043e\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c\u044e \u043a\u043b\u0438\u043a\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u043f\u0440\u0438 \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u043e\u043c \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0442\u0440\u0430\u0444\u0438\u043a\u0430\u202f.<\/li>\n\n\n\n<li>\u0412 \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0438 \u0441 CTR \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f\u043c\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"%25d0%25b8%25d0%25b7-%25d1%2587%25d0%25b5%25d0%25b3%25d0%25be-%25d1%2581%25d0%25ba%25d0%25bb%25d0%25b0%25d0%25b4%25d1%258b%25d0%25b2%25d0%25b0%25d0%25b5%25d1%2582%25d1%2581%25d1%258f-cpc\">\u0418\u0437 \u0447\u0435\u0433\u043e \u0441\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u0435\u0442\u0441\u044f CPC?<\/h2>\n\n\n<p>CPC \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u0442\u0440\u0451\u0445 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u043e\u0432:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0411\u044e\u0434\u0436\u0435\u0442 \u0438 \u0441\u0442\u0430\u0432\u043a\u0438. \u0427\u0435\u043c \u0432\u044b\u0448\u0435 \u0441\u0442\u0430\u0432\u043a\u0430, \u0442\u0435\u043c \u0432\u044b\u0448\u0435 \u0448\u0430\u043d\u0441 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043a\u043b\u0438\u043a, \u043d\u043e \u0442\u0435\u043c \u0432\u044b\u0448\u0435 \u0438 CPC. \u0415\u0441\u0442\u044c \u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0441\u0442\u0430\u0432\u043a\u0438 \u0438\u043b\u0438 \u0430\u0443\u043a\u0446\u0438\u043e\u043d\u043d\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c<\/li>\n\n\n\n<li>\u041a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f. \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b (Google, \u042f\u043d\u0434\u0435\u043a\u0441) \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044e\u0442 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u2014 <a title=\"\u0420\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0439, \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c\" href=\"https:\/\/semtools.guru\/ru\/sem-dictionary\/relevantnost\/\">\u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c<\/a> \u0442\u0435\u043a\u0441\u0442\u0430 \u0438 \u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. \u0412\u044b\u0441\u043e\u043a\u0438\u0439 \u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u0441\u043d\u0438\u0436\u0430\u0435\u0442 \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 CPC<\/li>\n\n\n\n<li>\u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f. \u0412 \u043d\u0438\u0448\u0430\u0445 \u0441 \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0435\u0439 \u043a\u043b\u0438\u043a\u0438 \u0441\u0442\u043e\u044f\u0442 \u0434\u043e\u0440\u043e\u0436\u0435, \u0434\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0432\u044b\u0441\u043e\u043a\u043e<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"%25d1%2581%25d1%2580%25d0%25b5%25d0%25b4%25d0%25bd%25d0%25b8%25d0%25b9-vs-%25d1%2584%25d0%25b0%25d0%25ba%25d1%2582%25d0%25b8%25d1%2587%25d0%25b5%25d1%2581%25d0%25ba%25d0%25b8%25d0%25b9-cpc\">\u0421\u0440\u0435\u0434\u043d\u0438\u0439 vs \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 CPC<\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li>\u0421\u0440\u0435\u0434\u043d\u0438\u0439 CPC \u2014 \u043e\u0431\u0449\u0438\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b, \u0434\u0435\u043b\u0451\u043d\u043d\u044b\u0435 \u043d\u0430 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u043a\u043e\u0432.<\/li>\n\n\n\n<li>\u0424\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 CPC \u2014 \u0447\u0442\u043e \u0432\u044b \u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u043f\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c \u0430\u0443\u043a\u0446\u0438\u043e\u043d\u0430 (\u043a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u043c\u0435\u043d\u044c\u0448\u0435 \u0432\u0430\u0448\u0435\u0439 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0442\u0430\u0432\u043a\u0438)<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"%25d0%25ba%25d0%25b0%25d0%25ba-%25d1%2581%25d0%25bd%25d0%25b8%25d0%25b7%25d0%25b8%25d1%2582%25d1%258c-cpc\">\u041a\u0430\u043a \u0441\u043d\u0438\u0437\u0438\u0442\u044c CPC?<\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u043e\u0432\u044b\u0448\u0430\u0442\u044c <a title=\"\u041a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c\" href=\"https:\/\/semtools.guru\/ru\/sem-dictionary\/click-through-ability\/\">\u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/a> \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439<\/li>\n\n\n\n<li>\u041f\u043e\u043d\u0438\u0436\u0430\u0442\u044c \u0441\u0442\u0430\u0432\u043a\u0438 \u2014 \u0438\u0441\u043a\u0430\u0442\u044c \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u043e\u0431\u044a\u0435\u043c\u0430 \u0437\u0430\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0435\u0433\u043e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438.<\/li>\n\n\n\n<li>\u041f\u043e\u0432\u044b\u0448\u0430\u0442\u044c \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e <a title=\"\u041b\u0435\u043d\u0434\u0438\u043d\u0433 (\u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430)\" href=\"https:\/\/semtools.guru\/ru\/sem-dictionary\/landing-page\/\">\u043b\u0435\u043d\u0434\u0438\u043d\u0433\u043e\u0432 (\u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446)<\/a>.<\/li>\n\n\n\n<li>\u042d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441 CPC \u0438 CPA-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043c\u0438 \u0438 \u0446\u0435\u043b\u044f\u043c\u0438.<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"%25d0%25ba%25d0%25b0%25d0%25ba-%25d0%25b8%25d1%2581%25d0%25bf%25d0%25be%25d0%25bb%25d1%258c%25d0%25b7%25d1%2583%25d0%25b5%25d1%2582%25d1%2581%25d1%258f-cpc\">\u041a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f CPC?<\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li>\u041e\u043d \u0432\u0430\u0436\u0435\u043d \u043f\u0440\u0438 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439: \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u043b\u0438\u043a\u043e\u0432 \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0437\u0430 X \u0440\u0443\u0431\u043b\u0435\u0439.<\/li>\n\n\n\n<li>CPC \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u043a\u0430\u043a \u043e\u0434\u0438\u043d \u0438\u0437 KPI \u0434\u043b\u044f performance-\u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/li>\n\n\n\n<li>\u041f\u043e\u0441\u043b\u0435 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f CPC \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u044e\u0442\u0441\u044f ROI, \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430.<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"%25d0%25be%25d1%2586%25d0%25b5%25d0%25bd%25d0%25ba%25d0%25b0-%25d1%258d%25d1%2584%25d1%2584%25d0%25b5%25d0%25ba%25d1%2582%25d0%25b8%25d0%25b2%25d0%25bd%25d0%25be%25d1%2581%25d1%2582%25d0%25b8\">\u041e\u0446\u0435\u043d\u043a\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438<\/h2>\n\n\n<p>CPC \u0441\u0430\u043c \u043f\u043e \u0441\u0435\u0431\u0435 \u043d\u0435 \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043e \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u043d\u043e \u0435\u0433\u043e \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u043f\u0440\u0438 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u043c \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u043a\u043b\u0438\u043a\u043e\u0432 \u0443\u043b\u0443\u0447\u0448\u0430\u0435\u0442 ROI. \u041e\u043d \u0447\u0430\u0441\u0442\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 CR (conversion rate, \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438) \u0438 LTV (lifetime value) \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u0438.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"%25d0%25b7%25d0%25b0%25d0%25ba%25d0%25bb%25d1%258e%25d1%2587%25d0%25b5%25d0%25bd%25d0%25b8%25d0%25b5\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h2>\n\n\n<p>CPC \u2014 \u0433\u043b\u0430\u0432\u043d\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u0437\u0430\u0442\u0440\u0430\u0442 \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. \u041a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f CPC \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u0438 \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0443\u0435\u043c\u043e\u0439. \u041e\u043d \u043d\u0443\u0436\u0435\u043d \u043a\u0430\u043a \u043f\u0440\u0438 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0431\u044e\u0434\u0436\u0435\u0442\u0430, \u0442\u0430\u043a \u0438 \u043f\u0440\u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0435 \u0443\u0436\u0435 \u0437\u0430\u043f\u0443\u0449\u0435\u043d\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/p>\n","protected":false},"excerpt":{"rendered":"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 CPC? CPC (Cost Per Click) \u2014 \u044d\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0441\u0440\u0435\u0434\u043d\u0435\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0434\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u043a\u0430 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c\u0443 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044e. \u041e\u043d \u043e\u0442\u0440\u0430\u0436\u0430\u0435\u0442, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044c \u0442\u0440\u0430\u0442\u0438\u0442 \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0435\u0440\u0435\u0448\u0451\u043b \u043d\u0430 \u0441\u0430\u0439\u0442. CPC \u2014 \u0444\u043e\u0440\u043c\u0443\u043b\u0430 \u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u0440\u0430\u0441\u0447\u0451\u0442\u0430 CPC \u043a\u0440\u0430\u0439\u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u0430. \u0427\u0442\u043e\u0431\u044b \u043f\u043e\u0441\u0447\u0438\u0442\u0430\u0442\u044c CPC \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435, \u043d\u0443\u0436\u043d\u043e \u043f\u043e\u0434\u0435\u043b\u0438\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0440\u0430\u0441\u0445\u043e\u0434 \u043d\u0430 \u043a\u043b\u0438\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043d [&hellip;]","protected":false},"author":1,"featured_media":13879,"parent":844,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-13878","page","type-page","status-publish","has-post-thumbnail","hentry","category-sem-glossary"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CPC \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435: \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u043a\u0430<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/semtools.guru\/ru\/sem-dictionary\/cpc\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPC \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435: \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u043a\u0430\" \/>\n<meta property=\"og:description\" content=\"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 CPC? CPC (Cost Per Click) \u2014 \u044d\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0441\u0440\u0435\u0434\u043d\u0435\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0434\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u043a\u0430 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c\u0443 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044e. \u041e\u043d \u043e\u0442\u0440\u0430\u0436\u0430\u0435\u0442, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438 \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044c \u0442\u0440\u0430\u0442\u0438\u0442 \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0435\u0440\u0435\u0448\u0451\u043b \u043d\u0430 \u0441\u0430\u0439\u0442. CPC \u2014 \u0444\u043e\u0440\u043c\u0443\u043b\u0430 \u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u0440\u0430\u0441\u0447\u0451\u0442\u0430 CPC \u043a\u0440\u0430\u0439\u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u0430. \u0427\u0442\u043e\u0431\u044b \u043f\u043e\u0441\u0447\u0438\u0442\u0430\u0442\u044c CPC \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0435, \u043d\u0443\u0436\u043d\u043e \u043f\u043e\u0434\u0435\u043b\u0438\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0440\u0430\u0441\u0445\u043e\u0434 \u043d\u0430 \u043a\u043b\u0438\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043d [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/semtools.guru\/ru\/sem-dictionary\/cpc\/\" \/>\n<meta property=\"og:site_name\" content=\"!SEMTools \u0434\u043b\u044f Excel\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-20T09:33:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/semtools.guru\/ru\/wp-content\/uploads\/sites\/2\/2025\/07\/cpc-ru.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"987\" \/>\n\t<meta property=\"og:image:height\" content=\"553\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/semtools.guru\/ru\/sem-dictionary\/cpc\/\",\"url\":\"https:\/\/semtools.guru\/ru\/sem-dictionary\/cpc\/\",\"name\":\"CPC \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435: \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 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